A New iPad Hero

We know what you’re thinking. Another new iPad? A fresh list of features that will have us marketers scratching our heads wondering what to do with them, how to best utilize them, and how they will affect our marketing campaigns going forward.

If you think this sequel is so similar to the first two installments that you’d rather wait for the DVD, then you might be missing out on a blockbuster. It’s not a new plotline, but this New iPad definitely has some fancy tricks up its sleeves.

To get the scoop, Heartbeat decided to sit in on an early screening. In our latest POV, Account Director Sean Gwin analyzes this latest incarnation of Apple’s transformative device and tells us exactly how it can impact companies trying to communicate with patients, caregivers and HCPs.

Amongst the device upgrades discussed are:
- New High-Resolution Retina Display Screen
- 4G LTE Network Speed and Carrier Service for up to 5 Devices
- Improved Camera with Face Detection Software
- Doubled Processing Power

Click here to download the POV
What the new iPad Means for Pharma Marketers

The New iPad is available as of tomorrow, March 16th. Make plans to pick one up if you want to avoid missing the premiere of Apple’s latest smash hit.

Source: Sean Gwin, Account Director, Heartbeat Ideas
Date Published: March, 2012