THOUGHTS
We are the sum of our thoughts.
Articles, ideas and tidbits that matter to us.
SUBSCRIBE TO THE LATEST NEWS FROM HEARTBEAT »
ALL
BILL'S BLOG
CREATIVE
MARKETING
MEDIA
TECHNOLOGY
Grid View
List ViewTECHNOLOGY
Looking UP in San Diego
Posted on May 6, 2013
Med Device Conference at the Edge of Big Changes by Bill Drummy [caption id="attachment_1096" align="alignright" width="300" caption="Nevermind Kurt" style="font-size:8px"][/caption] I'm just back ...
Read More »
MARKETING
The Triumph of “Evidence-Based Marketing”
Posted on Apr 16, 2013
It's clear that digital marketing is here to stay, but the discussion on ROI rages on. This is nothing new to Heartbeat's Bill Drummy, who has been shouting the value of digital from pharma's...
Read More »
CREATIVE
Combining advertising with humor
Posted on Apr 10, 2013
So many studies prove the health benefits of laughter. And so many humorous campaigns have shown the remarkable advertising success that can be achieved by sharing a smile or two. Yet healthcare...
Read More »
MARKETING
Going With The Radical Flow
Posted on Apr 8, 2013
Futurist David Houle maps the implications of the “transformation decade” for pharma marketers So I'm just back from the DTC National conference in DC (#DTCN2013). I was one of the leaders...
Read More »
TECHNOLOGY
10 Game Changing Trends
Posted on Apr 5, 2013
Historically it's taken radical advances to push the healthcare industry towards the precipice of change. And while some moves had been made by the industry in the digital space, the latest digital...
Read More »
MARKETING
Epharma Conference Report: Impressive Panels, Meaty Topics, and Why You Can’t Feed People like Horses
Posted on Mar 15, 2013
People usually say "you didn’t miss anything" when I ask them about a conference I missed. But for those of you missed last week's ePharma Summit in NYC, you actually did miss something. Not...
Read More »
MEDIA
Google Update More Harm Than Good?
Posted on Mar 8, 2013
Let's face it, sometimes it feels like Google can do no wrong. The digital goliath is the world's most visited website and they've become so ubiquitous as to have their name entered into dictionaries ...
Read More »
MARKETING
“The View” Times 10
Posted on Feb 28, 2013
You think being a woman in the healthcare advertising industry is easy? It depends on who you ask, but considering some of the obstacles female pioneers at the forefront of our industry have faced,...
Read More »
MEDIA
Lasering in on the User
Posted on Feb 18, 2013
How New Media Targeting Techniques are Changing the Game in Healthcare Marketing What if I told you it is possible to reach your target audience with a higher degree of precision at a mere...
Read More »
MARKETING
3 New Predictions for 2013
Posted on Jan 24, 2013
Looking back now, did you see any of the major developments of 2012 coming before they were a reality? How much were you able to capitalize on those burgeoning trends? Predicting the future isn’t ...
Read More »
MARKETING
Bigfoot, Loch Ness, and ROI
Posted on Nov 13, 2012
You uncovered a meaningful insight and turned it into a solid strategy; a bold creative concept was conceived; a thoughtful digital campaign was launched. Then you find out the campaign ROI was...
Read More »
MARKETING
“Well, I’d pushback on that…”
Posted on Sep 27, 2012
Polarizing commentary from Bill Drummy is certainly nothing new, the Heartbeat Founder and CEO makes a habit of at least evoking some serious thought, if not causing a flat-out ruckus. Such was the...
Read More »
