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Tag Archives: DTC
TECHNOLOGY
An Industry Scared to Death
Posted on 2012-01-17 19:02:24 by Jared
The finale of Heartbeat CEO Bill Drummy's 4-part series for Pharmaceutical Executive magazine on the disruptive, industry-changing force called the "Speed of Change" has just been published ...
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MARKETING
Pharma’s Visit to the Plastic Surgeon
Posted on 2011-11-15 19:11:48 by Jared
Pharmaceutical Executive magazine has just published the third of Heartbeat CEO Bill Drummy's four-part series on the disruptive, industry-changing force he calls the "Speed of Change." In ...
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TECHNOLOGY
DTC Conference Futurist Panel: Turtles in a Rabbit Race
Posted on 2011-10-12 20:24:39 by Jared
Fall conference season started with a bang as recent DTC Hall of Fame inductee, Heartbeat Ideas own Bill Drummy, attended the DTC Perspectives' "Marketing to the Digital Consumer" Conference where...
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MARKETING
Turning the Ins and Outs of Marketing Inside-Out
Posted on 2011-09-15 18:59:33 by Jared
In his first piece on the "Speed of Change", Bill Drummy painted a picture of this radically important movement that the industry has been mostly missing. Nowhere is the effect of this movement more ...
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MARKETING
The Slow Dance Toward Obsolescence
Posted on 2011-08-15 18:32:22 by Jared
In the August 2011 issue of Pharmaceutical Executive magazine Heartbeat CEO Bill Drummy has published the first in a series of columns on what he calls "Speed of Change." His thesis is that while...
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TECHNOLOGY
The Impact of iPads on Pharma: a Primer
Posted on 2011-08-08 18:08:20 by Jared
While some pharma companies have jumped out of the gate to gain first mover advantage in the mobile tablet space, others are hesitating. How do you choose the right technology? Create content?...
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MARKETING
How Pharma Can Maximize Mobile
Posted on 2011-04-13 21:03:20 by admin
Oh the signals of Spring: a tease of a 60-degree day, daffodils peeking through the soil in Central Park, bikers emerging from their winter’s hibernation, and, of course, the annual DTC National...
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MARKETING
Build it Right & They Will Come
Posted on 2011-03-14 18:12:43 by admin
"The number of adult consumers seeking pharma information online has more than doubled since 2005, up from $55 million to 112 million last year according to Manhattan Research's 2010 ePharma Consumer ...
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MARKETING
DTC Report: Code Red for DTC?
Posted on 2011-03-04 18:03:59 by admin
"Rest in peace, Digger, Abe and the Beaver. Soldier on, Lunesta Moth, Nasonex Bee and VESIcare pipe people. You may be the last of a dying breed, flitting across our TV screens—and increasingly,...
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CREATIVE
Pharmaceutical Executive Ad Star: Auxilium’s Low Testosterone Therapy
Posted on 2011-03-01 17:48:19 by admin
"Some men need a 'pick-me-up' in the morning—a cup of coffee, an energy drink, a bowl of granola. Some men come into the office, stare at the mounds of paperwork on their desks, and just aren't...
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MARKETING
The Great Digital Debate – Is Pharma Marketing Evil?
Posted on 2011-01-31 21:40:02 by admin
This past winter I was invited to be a panelist at the DTC Perspectives Digital Conference. The topic seemed benign enough — how should healthcare marketers use digital to appropriately...
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TECHNOLOGY
Dropped call: the digital story everyone’s missing
Posted on 2010-02-15 15:44:12 by admin
"Funny what gets people's attention. Today's topic du jour is social media—every pharma company sports an ad hoc committee, umpteen hyperbolic stories in the press, heck even the FDA has taken...
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