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MARKETING

The Problem with Predicting the Future

Check these sample stats: - Half of all 2016 doctor-patient interactions were technology-enabled - Mobile search has surpassed desktop search for health-related information - 60% of articles...


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TECHNOLOGY

Putting Patients Back in the Driver’s Seat

What do driverless cars and healthcare technology have in common? I didn’t quite know the answer to that question either until I recently attended Techonomy Health, a one-day conference in New York ...


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MARKETING

Trump vs. Obama: Internet Privacy

Internet privacy is a big deal. Not many people want their Google rabbit hole searches to go public. But many of us have also likely found it helpful to be served an ad or content based on our...


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MARKETING

Times they are a changin’

Brace yourselves for some exciting news from Heartbeat! Our agency founder and fearless leader, Bill Drummy, has decided to step down as CEO, after shepherding the agency through more than 18 years...


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BILLSBLOG

An Exponential Experience

After many a dance at the healthcare mega-conferences of the world — events like TEDMED, SXSW, Health 2.0, and CES — we were looking for some fresh inspiration and got really excited about...


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MARKETING

Are Women Losing the Healthcare Battle?

Is the battle of the sexes still being fought? In the healthcare arena especially, the answer might be a resounding yes. Compared to other therapeutic categories, the pace of innovation in Women's...


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MARKETING

Google, McKinsey, & Heartbeat Launch Pharma 3D

Here's a tough pill to swallow: in 2015 the pharma industry grew by just 1%. Marketing exists to ultimately drive sales and fuel growth. So what’s not working? You’re probably imagining all the...


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BILLSBLOG

SXSW 2016: Hope meets (Virtual) Reality

We’re no stranger to the “universe-altering” hype surrounding industry events like CES, Health 2.0, and TEDMED. But even the most skeptical were doing double takes at the technological...


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BILLSBLOG

TEDMED Tripping

Bill Drummy was hanging out in the desert talking about hallucinogenic drugs and human emotions. No, it wasn't a music festival or spiritual retreat; believe it or not, he was working. TEDMED's...


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BILLSBLOG

“I’ll take Healthcare for $3 trillion, Alex”

Let's do this Jeopardy! style: Answer: The cognitive computing platform that might be capable of speeding diagnosis for doctors, simplifying recruitment for clinical trials, and removing uncertainty...


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MARKETING

Underdog Brand Battle Plan

Guess what? You're an Underdog. Barring an incredible set of circumstances in today's healthcare marketplace — like being first-to-market with a truly novel and inimitable drug or medical...


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MARKETING

DTC Enlightenment?

Like finding our way home in the dark, a lack of FDA guidance has made Direct-to-Consumer promotion a slow and cautious exploration for healthcare marketers. But some claim that the FDA has finally...


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MARKETING

The Problem with Predicting the Future

Posted on Jun 29, 2017

TECHNOLOGY

Putting Patients Back in the Driver’s Seat

Posted on May 25, 2017

MARKETING

Trump vs. Obama: Internet Privacy

Posted on May 5, 2017

MARKETING

Times they are a changin’

Posted on Mar 30, 2017

BILL'S BLOG

An Exponential Experience

Posted on Dec 7, 2016

MARKETING

Are Women Losing the Healthcare Battle?

Posted on Sep 13, 2016

MARKETING

Google, McKinsey, & Heartbeat Launch Pharma 3D

Posted on Apr 28, 2016

BILL'S BLOG

SXSW 2016: Hope meets (Virtual) Reality

Posted on Mar 31, 2016

BILL'S BLOG

TEDMED Tripping

Posted on Dec 11, 2015

BILL'S BLOG

“I’ll take Healthcare for $3 trillion, Alex”

Posted on Nov 9, 2015

MARKETING

Underdog Brand Battle Plan

Posted on Jul 13, 2015

MARKETING

DTC Enlightenment?

Posted on Apr 1, 2015

IdeaNo.1: Reinvented eDetail