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Beating a Digital Horse
April 19, 2012
We’ve all heard the digital ROI arguments, been blown away by social media statistics, and seen the technology adoption charts arcing vertically like so many hockey sticks, yet apparently there’s still an overwhelming majority of pharma marketers still not sold on making digital the first priority with their marketing dollars.
According to a recent study by the CMO Council, only 9% of senior-level marketers think that traditional ad agencies are doing a good job of evolving their capabilities for the digital age. This means that an astounding 91% of you are still searching for digital competency.
To help you find it, Pharmaceutical Executive Magazine asked Heartbeat CEO Bill Drummy to beat this proverbial dead horse again and, once and for all, prove how a “digital first” approach to Pharma Marketing is dramatically more effective than traditional marketing.
Check out this final breakdown of the digital dilemma on PharmExec.com:
Source: Bill Drummy, as featured in Pharmaceutical Executive Magazine
Date Published: April 2nd, 2012
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