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CREATIVE

Combining advertising with humor

So many studies prove the health benefits of laughter. And so many humorous campaigns have shown the remarkable advertising success that can be achieved by sharing a smile or two. Yet healthcare...


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MARKETING

Going With The Radical Flow

Futurist David Houle maps the implications of the “transformation decade” for pharma marketers So I'm just back from the DTC National conference in DC (#DTCN2013). I was one of the leaders...


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TECHNOLOGY

10 Game Changing Trends

Historically it's taken radical advances to push the healthcare industry towards the precipice of change. And while some moves had been made by the industry in the digital space, the latest digital...


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BILLSBLOG

Impressive Panels, Meaty Topics, and Why You Can’t Feed People like Horses

People usually say "you didn’t miss anything" when I ask them about a conference I missed. But for those of you missed last week's ePharma Summit in NYC, you actually did miss something. Not...


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MEDIA

Google Update More Harm Than Good?

Let's face it, sometimes it feels like Google can do no wrong. The digital goliath is the world's most visited website and they've become so ubiquitous as to have their name entered into dictionaries ...


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MARKETING

“The View” Times 10

You think being a woman in the healthcare advertising industry is easy? It depends on who you ask, but considering some of the obstacles female pioneers at the forefront of our industry have faced,...


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MEDIA

Lasering in on the User

How New Media Targeting Techniques are Changing the Game in Healthcare Marketing What if I told you it is possible to reach your target audience with a higher degree of precision at a mere...


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MARKETING

3 New Predictions for 2013

Looking back now, did you see any of the major developments of 2012 coming before they were a reality? How much were you able to capitalize on those burgeoning trends? Predicting the future isn’t ...


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MARKETING

Bigfoot, Loch Ness, and ROI

You uncovered a meaningful insight and turned it into a solid strategy; a bold creative concept was conceived; a thoughtful digital campaign was launched. Then you find out the campaign ROI was...


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MARKETING

“Well, I’d pushback on that…”

Polarizing commentary from Bill Drummy is certainly nothing new, the Heartbeat Founder and CEO makes a habit of at least evoking some serious thought, if not causing a flat-out ruckus. Such was the...


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MARKETING

Drowning in Data

Every year there's a hot topic that seems to capture the mind of almost every marketer – geo-location, the cloud, ROI. In 2012, the big topic is "Big Data". You’ve likely heard the term, but...


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MARKETING

Regulatory Hopes for 2012

DTC Perspectives Magazine's Industry Forum asked some key thought leaders, including Heartbeat's Bill Drummy, about the FDA's Office of Prescription Drug Promotion (OPDP) and what they'd like to see...


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CREATIVE

Combining advertising with humor

Posted on Apr 10, 2013

MARKETING

Going With The Radical Flow

Posted on Apr 8, 2013

TECHNOLOGY

10 Game Changing Trends

Posted on Apr 5, 2013

BILL'S BLOG

Impressive Panels, Meaty Topics, and Why You Can’t Feed People like Horses

Posted on Mar 15, 2013

MEDIA

Google Update More Harm Than Good?

Posted on Mar 8, 2013

MARKETING

“The View” Times 10

Posted on Feb 28, 2013

MEDIA

Lasering in on the User

Posted on Feb 18, 2013

MARKETING

3 New Predictions for 2013

Posted on Jan 24, 2013

MARKETING

Bigfoot, Loch Ness, and ROI

Posted on Nov 13, 2012

MARKETING

“Well, I’d pushback on that…”

Posted on Sep 27, 2012

MARKETING

Drowning in Data

Posted on Jul 23, 2012

MARKETING

Regulatory Hopes for 2012

Posted on May 4, 2012

IdeaNo.1: Reinvented eDetail