THOUGHTS
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Drowning in Data
Posted on Jul 23, 2012
Every year there's a hot topic that seems to capture the mind of almost every marketer – geo-location, the cloud, ROI. In 2012, the big topic is "Big Data". You’ve likely heard the term, but...
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MARKETING
Regulatory Hopes for 2012
Posted on May 4, 2012
DTC Perspectives Magazine's Industry Forum asked some key thought leaders, including Heartbeat's Bill Drummy, about the FDA's Office of Prescription Drug Promotion (OPDP) and what they'd like to see...
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MARKETING
Beating a Digital Horse
Posted on Apr 19, 2012
We've all heard the digital ROI arguments, been blown away by social media statistics, and seen the technology adoption charts arcing vertically like so many hockey sticks, yet apparently there's...
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MEDIA
As Smartphones Become Health Aids, Ads May Follow
Posted on Apr 2, 2012
The New York Times published a story this weekend about how smartphones are impacting consumer's personal health management and what that means for health ad spending. With mobile search being a key ...
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TECHNOLOGY
A New iPad Hero
Posted on Mar 15, 2012
We know what you’re thinking. Another new iPad? A fresh list of features that will have us marketers scratching our heads wondering what to do with them, how to best utilize them, and how they...
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MARKETING
Navigating Facebook’s Latest Waves
Posted on Mar 7, 2012
There’s no denying it, change can be scary. So when the world’s hub of social media interactivity announces drastic changes that directly affect you and your brand’s marketing presence, you may ...
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MARKETING
Is the FDA Socially Irresponsible?
Posted on Feb 28, 2012
Is the FDA's snail-like response to the changing marketing landscape merely annoying, or is it worse than that? Heartbeat CEO Bill Drummy believes that the FDA's refusal to provide meaningful,...
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MARKETING
Digital think tank: Pharma Touchpoints
Posted on Feb 9, 2012
"Is pharma up to speed yet in digital? And where do the opportunities lie for 2012? Five digital gurus offer their thoughts on the road ahead It's said that pharma's level of digital sophistication...
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TECHNOLOGY
Mobile: Get Smart
Posted on Feb 7, 2012
"We have seen the emergence of numerous third-party apps that turn phones into devices, many tracking health data, such as blood pressure, heart rate and glucose levels. But observers, like Heartbeat ...
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TECHNOLOGY
An Industry Scared to Death
Posted on Jan 17, 2012
The finale of Heartbeat CEO Bill Drummy's 4-part series for Pharmaceutical Executive magazine on the disruptive, industry-changing force called the "Speed of Change" has just been published ...
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TECHNOLOGY
iPad Apps: Are You Content with your Content?
Posted on Jan 1, 2012
"Pharma is not an industry known for launching headlong into new ideas and new ways of doing things—at least not without indulging in a considerable period of cautious study first. So its embrace...
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MARKETING
Pharma’s Visit to the Plastic Surgeon
Posted on Nov 15, 2011
Pharmaceutical Executive magazine has just published the third of Heartbeat CEO Bill Drummy's four-part series on the disruptive, industry-changing force he calls the "Speed of Change." In ...
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