Sorry, but your web browser is out of date.

Sure, we liked Firefox 3.6 as much as the next guy, but that was quite some time ago. We've built this site to work in modern browsers, so if you can see our site at all, it's going to be a much poorer experience than intended. To get the best possible experience from this website (and many others), consider upgrading your browser (should link to http://www.mozilla.org/en-US/firefox/new/).

MARKETING

Is the FDA Socially Irresponsible?

Is the FDA’s snail-like response to the changing marketing landscape merely annoying, or is it worse than that? Heartbeat CEO Bill Drummy believes that the FDA’s refusal to provide meaningful, complete guidance to pharma marketers more than two years after the social media hearings is highly irresponsible, and in fact violates the agency’s mission by putting patients at risk.

You can check out Bill’s complete response to the FDA’s partial response, published online by Pharmaceutical Executive Magazine, by clicking on the link below:

FDA Social Media Guidelines: Irresponsible?

Source: Pharmaceutical Executive Magazine
Date Published: February, 2012

Tags: , Bookmark the permalink.
  • Share:

1 Comment

  1. Excellent post! Keep up the sweet work!

Comment

Post a comment about this article.

MARKETING

SXSW, the hottest healthcare conference?

MARKETING

The FDA Safety Dance

MARKETING

The FDA Wants You to Get Social

MARKETING

Well is the Word

MARKETING

Agency-Client Couples Counseling

IdeaNo.1: Reinvented eDetail