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MARKETING

Google, McKinsey, & Heartbeat Launch Pharma 3D

Here's a tough pill to swallow: in 2015 the pharma industry grew by just 1%. Marketing exists to ultimately drive sales and fuel growth. So what’s not working? You’re probably imagining all the...


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BILLSBLOG

SXSW 2016: Hope meets (Virtual) Reality

We’re no stranger to the “universe-altering” hype surrounding industry events like CES, Health 2.0, and TEDMED. But even the most skeptical were doing double takes at the technological...


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BILLSBLOG

TEDMED Tripping

Bill Drummy was hanging out in the desert talking about hallucinogenic drugs and human emotions. No, it wasn't a music festival or spiritual retreat; believe it or not, he was working. TEDMED's...


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BILLSBLOG

“I’ll take Healthcare for $3 trillion, Alex”

Let's do this Jeopardy! style: Answer: The cognitive computing platform that might be capable of speeding diagnosis for doctors, simplifying recruitment for clinical trials, and removing uncertainty ...


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MARKETING

Underdog Brand Battle Plan

Guess what? You're an Underdog. Barring an incredible set of circumstances in today's healthcare marketplace — like being first-to-market with a truly novel and inimitable drug or medical...


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MARKETING

DTC Enlightenment?

Like finding our way home in the dark, a lack of FDA guidance has made Direct-to-Consumer promotion a slow and cautious exploration for healthcare marketers. But some claim that the FDA has finally...


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MARKETING

The Value of Failure: SXSW 2015

Failure is bad... and good. Educational and motivating at its best, embarrassingly deflating at its worst. And it seems like failure of both kinds were on display at South by Southwest (SXSW)...


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MARKETING

Digital Tour Guide

So Digital has finally gotten its due and become an integral part of the Integrated Marketing model, hooray for common sense. But that doesn't mean that doing Digital well is a foregone...


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MEDIA

Google’s New Health Search

Google's New Health Search: A Plus or Minus for Healthcare Marketers? Last week Google announced its new approach to health-related search results. Instead of a simple listing of high ranking pages ...


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BILLSBLOG

What Happens in Vegas, Happened at CES

The 2015 International Consumer Electronics Show (CES) combined over 170,000 attendees and 3,600 exhibitors into 2.2 million square feet of frantic exhibition space. And smack-dab in the middle of...


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BILLSBLOG

Health 2.0 Takeaways

Much like TEDMED, Health 2.0 is one of the industry's most well-known and influential events. But despite the similarities in size, scale, and theme, stark differences between these healthcare...


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BILLSBLOG

TEDMED Takeaways

Few health-focused conferences pack the inspirational and thought-provoking wallop of TEDMED. Like a cerebral tidal wave, the immersive 3-day gathering once again united a global community of the...


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MARKETING

Google, McKinsey, & Heartbeat Launch Pharma 3D

Posted on Apr 28, 2016

BILL'S BLOG

SXSW 2016: Hope meets (Virtual) Reality

Posted on Mar 31, 2016

BILL'S BLOG

TEDMED Tripping

Posted on Dec 11, 2015

BILL'S BLOG

“I’ll take Healthcare for $3 trillion, Alex”

Posted on Nov 9, 2015

MARKETING

Underdog Brand Battle Plan

Posted on Jul 13, 2015

MARKETING

DTC Enlightenment?

Posted on Apr 1, 2015

MARKETING

The Value of Failure: SXSW 2015

Posted on Mar 31, 2015

MARKETING

Digital Tour Guide

Posted on Mar 13, 2015

MEDIA

Google’s New Health Search

Posted on Feb 18, 2015

BILL'S BLOG

What Happens in Vegas, Happened at CES

Posted on Jan 28, 2015

BILL'S BLOG

Health 2.0 Takeaways

Posted on Nov 12, 2014

BILL'S BLOG

TEDMED Takeaways

Posted on Sep 24, 2014

IdeaNo.1: Reinvented eDetail