THOUGHTS
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DTC Conference Futurist Panel: Turtles in a Rabbit Race
Posted on Oct 12, 2011
Fall conference season started with a bang as recent DTC Hall of Fame inductee, Heartbeat Ideas own Bill Drummy, attended the DTC Perspectives' "Marketing to the Digital Consumer" Conference where...
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MARKETING
Turning the Ins and Outs of Marketing Inside-Out
Posted on Sep 15, 2011
In his first piece on the "Speed of Change", Bill Drummy painted a picture of this radically important movement that the industry has been mostly missing. Nowhere is the effect of this movement more ...
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MARKETING
The Slow Dance Toward Obsolescence
Posted on Aug 15, 2011
In the August 2011 issue of Pharmaceutical Executive magazine Heartbeat CEO Bill Drummy has published the first in a series of columns on what he calls "Speed of Change." His thesis is that while...
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TECHNOLOGY
The Impact of iPads on Pharma: a Primer
Posted on Aug 8, 2011
While some pharma companies have jumped out of the gate to gain first mover advantage in the mobile tablet space, others are hesitating. How do you choose the right technology? Create content?...
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TECHNOLOGY
Pragmatism vs. Possibility: the false pharma fight over the iPad
Posted on Jul 26, 2011
"The revolution keeps revolving: Barely a year after the iPad launch (and a few months past the iPad 2 and — probably — mere weeks before we all meet the iPad 3) the pace of adoption...
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MEDIA
The Importance of SEO
Posted on May 11, 2011
"Search engine optimization (SEO) is the process of improving a website's position in search results. This is done by adding content to your site that includes keywords or phrases users commonly...
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TECHNOLOGY
Planet of the Apps
Posted on May 1, 2011
"The world has gone app-crazy, or so it seems sometimes. The sheer number of smart phone apps available for download is overwhelming. Unsurprisingly, there are a lot of healthcare apps out...
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TECHNOLOGY
The March of Mobile
Posted on May 1, 2011
"Just as they did in 2009 and 2010, healthcare marketers and industry commentators are widely proclaiming 2011 to be 'the year of mobile.' The difference being, this time, it's for real. And the...
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MARKETING
Decade of Mobile
Posted on May 1, 2011
"We are at the start of the 'Decade of Mobile'; 2011 is just one inflection point. In total, 55 million smartphones will be sold this year. The entry-level $99 phone is now an iPhone 3GS — so...
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MARKETING
Sins of omission: the FDA’s social media inaction puts patients and industry at risk
Posted on Apr 20, 2011
"Eighteen months ago, 80 of my closest friends and I presented before the US Food and Drug Administration on how the agency should regulate the promotion of medical products via the internet and...
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TECHNOLOGY
Future pharma: Making the most of the tablet takeover
Posted on Apr 19, 2011
"Pharma has proved eager to take its tablets, using the iPad similar devices to sharpen sales and marketing efforts. (For more on pharma's use of the iPad, see 'Will the iPad kickstart a pharma sales ...
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MARKETING
How Pharma Can Maximize Mobile
Posted on Apr 13, 2011
Oh the signals of Spring: a tease of a 60-degree day, daffodils peeking through the soil in Central Park, bikers emerging from their winter’s hibernation, and, of course, the annual DTC National...
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