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MARKETING

DTC Enlightenment?

Like finding our way home in the dark, a lack of FDA guidance has made Direct-to-Consumer promotion a slow and cautious exploration for healthcare marketers. But some claim that the FDA has finally...


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MARKETING

The Value of Failure: SXSW 2015

Failure is bad... and good. Educational and motivating at its best, embarrassingly deflating at its worst. And it seems like failure of both kinds were on display at South by Southwest (SXSW)...


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MARKETING

Digital Tour Guide

So Digital has finally gotten its due and become an integral part of the Integrated Marketing model, hooray for common sense. But that doesn't mean that doing Digital well is a foregone...


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MEDIA

Google’s New Health Search

Google's New Health Search: A Plus or Minus for Healthcare Marketers? Last week Google announced its new approach to health-related search results. Instead of a simple listing of high ranking pages ...


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BILLSBLOG

What Happens in Vegas, Happened at CES

The 2015 International Consumer Electronics Show (CES) combined over 170,000 attendees and 3,600 exhibitors into 2.2 million square feet of frantic exhibition space. And smack-dab in the middle of...


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BILLSBLOG

Health 2.0 Takeaways

Much like TEDMED, Health 2.0 is one of the industry's most well-known and influential events. But despite the similarities in size, scale, and theme, stark differences between these healthcare...


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BILLSBLOG

TEDMED Takeaways

Few health-focused conferences pack the inspirational and thought-provoking wallop of TEDMED. Like a cerebral tidal wave, the immersive 3-day gathering once again united a global community of the...


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TECHNOLOGY

Checkmate? Apple & Google Crash the Health Tracking Game

When Apple and Google make moves, they tend to be big. Not companies known for playing it safe or just dipping their toes in the water, we can all assume that the implications of their endeavors...


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MEDIA

Social Media-Friendly FDA Reverses Course

Sometimes it's one step forward, two steps back… particularly when it comes to the FDA and digital marketing guidelines. This week the FDA released 2 of the promised 3 additional guidelines for...


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MARKETING

SXSW, the hottest healthcare conference?

Lingerie models, Edward Snowden, & Talking Robots? No, it's not a flashback from a very strange dream; it's just a handful of highlights from South By Southwest (SXSW) Interactive in Austin, TX...


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MARKETING

The FDA Safety Dance

First they're pro social media, and now they're considering lessening the important safety information requirements on pharmaceutical ads?! Who are these people and what have they done with our...


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MARKETING

The FDA Wants You to Get Social

Heartbeaters were giddy (we're a geeky bunch) when the FDA released its not-so-succinctly-titled Guidance for Industry: Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive ...


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MARKETING

DTC Enlightenment?

Posted on Apr 1, 2015

MARKETING

The Value of Failure: SXSW 2015

Posted on Mar 31, 2015

MARKETING

Digital Tour Guide

Posted on Mar 13, 2015

MEDIA

Google’s New Health Search

Posted on Feb 18, 2015

BILL'S BLOG

What Happens in Vegas, Happened at CES

Posted on Jan 28, 2015

BILL'S BLOG

Health 2.0 Takeaways

Posted on Nov 12, 2014

BILL'S BLOG

TEDMED Takeaways

Posted on Sep 24, 2014

TECHNOLOGY

Checkmate? Apple & Google Crash the Health Tracking Game

Posted on Jun 20, 2014

MEDIA

Social Media-Friendly FDA Reverses Course

Posted on Jun 19, 2014

MARKETING

SXSW, the hottest healthcare conference?

Posted on Mar 28, 2014

MARKETING

The FDA Safety Dance

Posted on Mar 14, 2014

MARKETING

The FDA Wants You to Get Social

Posted on Feb 25, 2014

IdeaNo.1: Reinvented eDetail