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MARKETING

Agency-Client Couples Counseling

What do Clients really think about their Agencies? And what consensus have Agencies come to about their Clients? There's no arguing that the healthcare industry has undergone some dramatic changes...


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MARKETING

Merger in the Media

Heartbeat was thrilled to announce today that is has merged with Saatchi & Saatchi Wellness and joined the Publicis Healthcare Communications Group. Forming a new, formidable, future-forward...


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BILLSBLOG

LEGOs, SmartWatches and Sugar: What I learned at ePharma West

Last week I was a speaker at the ePharma Summit West in San Francisco venued, refreshingly, in downtown San Francisco, rather than out at an airport hotel (not mentioning any names Digital Pharma...


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BILLSBLOG

Inside Google, Looking Out

Can the Google Healthcare Advisory Board catalyze change in healthcare? With all the news and instant analysis of the Publicis/Omnicom merger last week, one meme of explanation keeps recurring: ...


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MARKETING

When Revolutions Collide

Sure, we're right smack in the middle of the "Digital Revolution", but somehow expectations of digital innovation and an unlimited supply of media, devices, and data have already become the norm....


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BILLSBLOG

Looking UP in San Diego

Med Device Conference at the Edge of Big Changes by Bill Drummy [caption id="attachment_1096" align="alignright" width="300" caption="Nevermind Kurt" style="font-size:8px"][/caption] I'm just back ...


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MARKETING

The Triumph of “Evidence-Based Marketing”

It's clear that digital marketing is here to stay, but the discussion on ROI rages on. This is nothing new to Heartbeat's Bill Drummy, who has been shouting the value of digital from pharma's...


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CREATIVE

Combining advertising with humor

So many studies prove the health benefits of laughter. And so many humorous campaigns have shown the remarkable advertising success that can be achieved by sharing a smile or two. Yet healthcare...


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MARKETING

Going With The Radical Flow

Futurist David Houle maps the implications of the “transformation decade” for pharma marketers So I'm just back from the DTC National conference in DC (#DTCN2013). I was one of the leaders...


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TECHNOLOGY

10 Game Changing Trends

Historically it's taken radical advances to push the healthcare industry towards the precipice of change. And while some moves had been made by the industry in the digital space, the latest digital...


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BILLSBLOG

Impressive Panels, Meaty Topics, and Why You Can’t Feed People like Horses

People usually say "you didn’t miss anything" when I ask them about a conference I missed. But for those of you missed last week's ePharma Summit in NYC, you actually did miss something. Not...


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MEDIA

Google Update More Harm Than Good?

Let's face it, sometimes it feels like Google can do no wrong. The digital goliath is the world's most visited website and they've become so ubiquitous as to have their name entered into dictionaries ...


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MARKETING

Agency-Client Couples Counseling

Posted on Dec 4, 2013

MARKETING

Merger in the Media

Posted on Oct 30, 2013

BILL'S BLOG

LEGOs, SmartWatches and Sugar: What I learned at ePharma West

Posted on Sep 27, 2013

BILL'S BLOG

Inside Google, Looking Out

Posted on Aug 9, 2013

MARKETING

When Revolutions Collide

Posted on Jun 24, 2013

BILL'S BLOG

Looking UP in San Diego

Posted on May 6, 2013

MARKETING

The Triumph of “Evidence-Based Marketing”

Posted on Apr 16, 2013

CREATIVE

Combining advertising with humor

Posted on Apr 10, 2013

MARKETING

Going With The Radical Flow

Posted on Apr 8, 2013

TECHNOLOGY

10 Game Changing Trends

Posted on Apr 5, 2013

BILL'S BLOG

Impressive Panels, Meaty Topics, and Why You Can’t Feed People like Horses

Posted on Mar 15, 2013

MEDIA

Google Update More Harm Than Good?

Posted on Mar 8, 2013

IdeaNo.1: Reinvented eDetail