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PROCURE

Protons with passion.

    Client
    ProCure
    Website
    procure.com
    Share

    CHALLENGE

    Few Americans were aware of proton therapy treatment. Fewer knew our client, ProCure. How do we exponentially expand awareness and drive appointment requests…immediately?

    STRATEGY

    Focus first on proton therapy education. Follow on to position ProCure’s facilities as the nation’s premier treatment centers—with technical sophistication and passionate patient care.

    SOLUTION

    Demystify this novel treatment process while humanizing the experience for vulnerable, hesitant patients. High tech meets high touch.

    CROHN'S & ME

    I am not alone with my disease.

      Client
      UCB
      Website
      crohnsandme.com
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      CHALLENGE

      Build a database of interested Crohn’s patients and caregivers. Do it in 6 months. Excite patients about a new Crohn’s drug—one that was 4th to market.

      STRATEGY

      Ease patient isolation by creating a virtual community, but without allowing open-ended comments, which is a risky proposition for pharmaceutical companies.

      SOLUTION

      Give us your moving stories and your poop jokes. Seriously, in order for Crohn’s patients to really connect with the site, we allowed real patients to speak in their authentic voices. Rule-breaking for a pharma company, taboo breaking for patients.

      LOW T FACTS

      Gentlemen, we need to talk.

        Client
        Auxilium
        Website
        lowtfacts.com
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        CHALLENGE

        1/3 of men over age 45 suffer from low testosterone. 90% don’t know they have it. One brand dominated sales. It wasn’t our client’s.

        STRATEGY

        Disease awareness must precede branding. Educate sufferers first. Separate low testosterone from erectile dysfunction. Do it delicately.

        SOLUTION

        Using subtle humor, an unbranded video and online media campaign motivates men to get more information and to talk with their doctors about “Low T.”

        XYZAL

        No talking bees, please.

          Client
          UCB, Sanofi
          Website
          xyzal.com
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          CHALLENGE

          Break through the smog of allergy product advertisements. Increase prescriptions. Do it with a fraction of the budget of the competition.

          STRATEGY

          Moderate-to-severe allergy patients experience their condition as a serious hindrance to life. Respect that.

          SOLUTION

          Deliver healthcare beyond the pill. A video-rich interactive campaign highlights Xyzal’s product benefits and offers tips for creating an allergy-free environment. Dynamic media is placed in endemic and pay-for-performance content for maximum impact.

          ALLMUSIC

          Music to your eyes.

            Client
            TV Guide
            Website
            allmusic.com
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            CHALLENGE

            A beloved music encyclopedia had gone digital. Feebly. The audience grew impatient with a crowded and confusing interface. Fix it. All 4.6 million pages of it.

            STRATEGY

            Make the needles jump from the haystack with the best search function in the field.

            SOLUTION

            Logical navigation. Satisfying search. A user experience that guides and intrigues. And a new logo to make the brand fresh again to its passionate audience.

            MCGRAW-HILL

            The virtues of virtual learning.

              Client
              McGraw-Hill
              Website
              connect.mcgraw-hill.com
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              CHALLENGE

              In a state of transition between the print and digital world, educators and students needed to intersect online.

              STRATEGY

              Demystify the virtual learning process. Focus on video to tell the story simply and quickly. Easy for students, easier for educators. Win-win.

              SOLUTION

              A portal for McGraw-Hill Education Connect where educational products, assignments, students, and teachers interact. A leap forward in virtual learning.

              ESTÉE LAUDER

              Facing change, beautifully.

                Client
                Estée Lauder
                Website
                n/a
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                CHALLENGE

                Growing from a small family company to a global corporate network, Estée Lauder feared losing touch with its work force of 30,000.

                STRATEGY

                Communication, participation, and transparency: The campaign mirrors the intent.

                SOLUTION

                Supercharge the company’s commitment to tomorrow’s leaders. Online training, surveys, and e-intelligence empowers each Estée employee to think like a CEO.

                GLOW

                More than skin deep.

                  Client
                  Glow
                  Website
                  glow.com
                  Share

                  CHALLENGE

                  DermStore had grown at a healthy clip, but aspired to compete with the beauty giants. They needed a new brand, a new site, and a new shopping experience. A complete makeover.

                  STRATEGY

                  Dive deep with DermStore experts—loyal employees and customers—to learn where the brand had been. Scan the competitive environment to find open strategic water.

                  SOLUTION

                  Rebrand DermStore.com as Glow.com. No longer just a dermatology store. Now a purveyor of beauty and health advice and products for the customer who demands more.

                  MEMORIAL SLOAN-KETTERING

                  Health and wellness your way.

                    Client
                    Memorial Sloan-Kettering Cancer Center
                    Website
                    mskcc.org
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                    CHALLENGE

                    A cancer diagnosis is not only emotionally devastating; it’s cognitively draining as well. So how to take 14,000 pages of treatment, research, and facility information and gently guide a user through it?

                    STRATEGY

                    Demonstrate Memorial Sloan-Kettering’s world-class facilities and treatment team members, at once impressing the audience and humanizing the organization. Position MSK as the ideal partner for the difficult journey ahead.

                    SOLUTION

                    Customize user information paths to make the experience personal. Feature MSK staff and patients to provide the human face to a medical marvel.

                    PROCURE

                    CROHN'S & ME

                    LOW T FACTS

                    XYZAL

                    ALLMUSIC

                    MCGRAW-HILL

                    ESTÉE LAUDER

                    GLOW

                    MEMORIAL SLOAN-KETTERING

                     
                    Awards

                    Recent Awards

                    • DTC National Ad Award
                      2013 Best Digital Media Campaign, Finalist
                      Teva Respiratory QNASL
                    • Internet Advertising Competition (IAC)
                      2012 Best Health Care Online Campaign
                      Bausch + Lomb Ocuvite
                    • eHealthcare Leadership Award
                      2012 Best Rich Media
                      UCB Cimzia

                    Winner of 135+ awards since 1998.

                    • ASTRID Award
                    • Davey Award
                    • DTC Perspectives
                      National Ad Award
                    • eHealthcare
                      Leadership Award
                    • Horizon Award
                    • IAC Award
                    • Manny Award
                    • MM&M Award
                    • OMMA Award
                    • Pharmaceutical Executive Ad Stars
                    • Rx Club Award
                    • WebAward
                    • Webby Award
                    • Web Health Award
                    • W3 Award
                     
                    Clients

                    It's business. But it's been a pleasure.

                    • Life Sciences
                    • Abbott
                    • Amgen
                    • Auxilum
                    • Bayer
                    • Baxter Bioscience
                    • BD Diabetes
                    • Biogen Idec
                    • BTG
                    • Cephalon
                    • Endo
                    • Ethicon, a Johnson & Johnson Co.
                    • Forest
                    • Galderma
                    • Genentech
                    • GlaxoSmithKline
                    • Healthcasts
                    • Inspiration Biopharmaceuticals
                    • Janssen
                    • Lilly
                    • Medtronic, Inc
                    • Merck
                    • Millennium
                    • Onyx
                    • Otsuka
                    • Pfizer
                    • Physicians Interactive
                    • PuraCap Pharmaceutical
                    • Roche Molecular
                    • Sanofi
                    • Schering-Plough
                    • Teva
                    • UCB
                    • Consumer Products & Services
                    • Allmusic
                    • Bausch + Lomb
                    • CityQuicker
                    • Con Edison
                    • Dad's Magazine
                    • McGraw-Hill
                    • McNeil Consumer Healthcare
                    • Merrill Lynch
                    • MetLife
                    • Parents Magazine
                    • PBS
                    • Smithsonian
                    • Standard & Poor's
                    • Travelers (Citigroup)
                    • Skincare & Beauty
                    • Dermstore.com
                    • Estée Lauder
                    • Glow.com
                    • PCA Skin
                    • Sephora
                    • Hospitals & Universities
                    • Fox Chase Cancer Center
                    • Gerstner Sloan-Kettering Graduate School of Biomedical Sciences
                    • Life Line Screening
                    • Memorial Sloan-Kettering Cancer Center
                    • ProCure
                    • St. Barnabas Health Care System
                    • St. Francis Hospital
                    • University of California,
                      San Francisco
                    • Weill Graduate School of Medical Sciences of Cornell University
                    • Non-Profit
                    • Environmental Defense Fund
                    • Hole in the Wall Gang Camp
                    • Leukemia & Lymphoma Society
                    • Paul Newman Foundation
                    • World Health Organization

                    IdeaNo.1: Reinvented eDetail